.Article Perspectives: 15.Ever pondered exactly how an electric designer ends up running an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Series.Key takeaways:.Why trading protocols brought about being alone (and also an occupation pivot).The magic formula: authenticity + uniformity = influencer results.B2B influencer marketing in Asia: It's coming, however slowly.AI influencers: Cool, yet most likely will not replace your BFF's Instagram.The repayment issue pestering influencer advertising and marketing (as well as just how Partipost is addressing it).Fun fact: Jonathan's dad anticipates Mondays. Yes, you review that right.Profit: The influencer marketing yard is actually progressing quicker than you can say "wipe up." From micro-influencers to AI characters, the activity is actually changing-- however genuineness still reigns supreme.Thus, prior to you write off that friend with 200 followers as "not influential," bear in mind: on the planet of nano-influencers, your bestie could only be actually the upcoming huge point.Listen for even more influencer ideas and maybe grab a tip or more for your own Instagram activity!